Have you ever interacted with a client who had nothing but wonderful things to say about you and your staff? A few minutes later, they walk out the door leaving you wondering how you could have asked them to share their experience with others. Here are few simple ways to remind and encourage your clients to write reviews without feeling obtrusive or awkward.
- Simply ask for a review!
This is probably the most straight forward way to funnel positive reviews in. Though it may feel unnatural at first, just asking that a happy client post their thoughts is much easier than you may think. You can say something along the lines of, “We are so glad that we were able to help you and Fluffy today. I’m glad everything went well and if you want to share your positive experience that would be so helpful for others.”
- Explain why their review is important.
We need to remind clients that most reviews are unfortunately written to share negative experiences, and the positive ones just don’t show up as often. Most of us already know this and your client will most likely agree that positive reviews tend to take a back seat to negative ones. Discuss with your happy client that you and your team are encouraging others to share their positive thoughts and experiences because these are equally informative for future clients.
- Explain how they can easily post a review.
Yelp, Facebook, and Google are all used often and are easy to navigate. If your client does not understand how the review process works and they are interested in knowing, you can always pull up your company’s review profile and show them how to get started.
- Stay engaged with reviewers and show gratitude.
Whether a review is positive or negative, responding quickly and expressing appreciation for them taking the time to share their review is important. Using both positive and negative reviews as a way to educate the public can be both informative and efficient. For example, with a negative review that involves a misunderstanding or communication error, your response is a good time to show that you care enough to clear things up. Positive reviews should be followed up with gratitude and a personal touch such as, “Thank you so much for sharing your story with us and for your kind words. We will share this great news with our doctors and we are all so happy to hear that Fluffy is feeling much better!”