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Article
Resilience Strategies During COVID-19
There is a lot that we are trying to contend with during this crisis. For many of us, there’s an underlying sense of urgency and helplessness as we try to find something to control in this surreal,…
Article
Coping with PPE Shortages: DIY Cloth Face Masks
Current PPE shortages mean finding creative and innovative ways to offer protection for team members. The recommendation for medical staff is to wear N95 respirator masks during COVID-19. These masks…
Video
Box Breathing: A Tool for Well-being
While it may seem impossible to take care of yourself in these uncertain times, there are a few simple ways to take a moment for you. A few times throughout the day, try this structured breathing exercise to regain your focus.
Article
Using Online Reviews as Educational Tools (Part 2): Examples from DoveLewis
We all have a love-hate relationship with reviews. They can be difficult to read and reply to as a business, especially when they are negative reviews. But the fact is that 90% of consumers read…
Article
Encouraging Clients to Write (Positive) Reviews
Have you ever interacted with a client who had nothing but wonderful things to say about you and your staff? A few minutes later, they walk out the door leaving you wondering how you could have asked…
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Video
Folding Reusable Gowns
In times of PPE shortages, reusable materials can play a vital role in caring for patients. Learn how to fold and sterilize reusable gowns from Technician Training Specialist Jessica Waters-Miller, CVT.
Video
Tips to Make Your Social Media Posts Pop
There are a few simple ways to make your social media content stand out from the rest. Learn from Brand Marketing Specialist Molly Laird, about how you can engage with your followers in a meaningful way.
Video
Tools for Simplifying Social Media
If you're newer to social media, the difference between a post, a tag, a re-tweet, and an impression can be overwhelming. Brand Marketing Specialist Molly Laird discusses a few different tools you can utilize as a business to make the most of your online…
Video
Tips for Attention Grabbing Subject Lines
You've just spent time curating a great email to go out to your clients, but how do you ensure they open it? Review a few quick tips from Marketing Director Tess Payne and Brand Marketing Specialist Molly Laird, about how to ensure your messages are…
Video
Using Online Reviews as Educational Tools (Part One)
It's easy to dismiss online reviews. But, chances are, you could learn a few things about how the public and your clients are interacting with your clinic. Brand Marketing Specialist Molly Laird and Client Relations Specialist Rena Alexander, share how…
Video
The Importance of Monitoring Online Feedback
Managing your online reputation can seem like a daunting task. In a few easy steps, learn how to monitor your clinic's online feedback from Marketing Director Tess Payne.
Video
Responding to Online Feedback
Online feedback (both good and bad) can be intimidating. Do you write back? What happens if a review is inaccurate? In this video, Marketing Director Tess Payne and Brand Marketing Specialist Molly Laird, review a few quick tips to managing your online…
Video
Utilizing Your Team for Engaging Social Media
Chances are, your team comes across great stories everyday at their job. Whether it’s a client’s new puppy or a life-saving diagnosis, your customers are likely interested in the work your clinic is doing. Learn from Marketing Director Tess Payne about…
Video
Promoting Events Using Social Media
Events are a great way to get in front of the customers you serve every day. And one of the easiest ways to promote events is with social media! Learn from Marketing Director Tess Payne, about how we use social media for advertising events here at…
Article
COVID-19 Client and Clinic Resources
With so much information at our fingertips with COVID-19, we wanted to share new procedures we are doing today (though these may change tomorrow) to help protect our staff, clients, and community.…
Article
DIY Sanitizer for COVID-19 Shortages
Many of you may be encountering the same supply shortages we are during the COVID-19 pandemic. You may be encountering a limited supply of hand sanitizer left and may not be able to obtain more in a…